The Mera Gaon Mera Gaurav-MGMG (My Village My Pride) scheme was launched by the Hon'ble Prime minister on 25 July, 2015 on the occasion of the 87 Foundation Day of ICAR at Patna. It is an innovative initiative, which was planned to promote the direct interface of scientists with the farmers to speed-up the lab to land process. The objective of this scheme is to provide farmers with required information, knowledge and advisories on regular basis by adopting villages by group of scientists constituted at the institute and university level. From its beginning, MGMG is implemented with zeal and enthusiasm by the scientific community.

Normally a group of four scientists at each Institute/University was decided to adopt villages within the radius of 50-100 km from their place of working. Scientists sought necessary cooperation from KVKs, Panchayats and other related departments at the local level in selecting the villages. A format has been devised to analyse farming, climate, social and economic conditions of selected villages.

Skill demonstration on Insect pest management (Bag worm) in oil palm - ICAR-IIOPR, Pedavegi

Objectives

1. To identify a village and strengthen interface with farmers
2. To periodically update farmers about agricultural activities through phone and mobile messages.
3. To provide technology handout as per the agro-ecological conditions of the village.
4. To provide information to farmers about agricultural inputs, seed, fertilizer, chemical, agricultural machinery, climate, market, etc.
5. To educate farmers through newspapers, community radio etc.
6. To create awareness among farmers about the programmes being implemented by various organisations and institutions working at local level e.g. voluntary organizations, farmer's organisation, ATMA, other Govt. departments.
7. To make farmers aware of the sensitive issues of national importance such as: Swachh Bharat Abhiyan, climate change, water conservation, soil fertility etc.
8. To organise farmer's meet by visiting the selected villages as per need and facilitate the participation of specialists of the concerned institutes.

Mera Gaon Mera Gaurav (MGMG) ICAR-ATARI, Zone-X, Hyderabad

Details of institutes participating in MGMG programme during 2024-25

About 252 scientists from the ICAR institutes of the zone have made 147 visits to the adopted villages and conducted various activities in the adopted villages involving the farmers and rural people during 2024-25. They have organized 39 interface meetings/ kisan Ghoshties in which 2398 farmers have participated. 26 training programmes Mobile advisories (596 Nos.), literature (121 Nos.) and awareness created (44 Nos.) on programmes were conducted on agriculture, fisheries, value addition and other related aspects for 1138 beneficiaries. A total of 127 demonstrations were conducted on various aspects of agriculture, aquaculture, climate change, mechanization, water conservation, new crops, varieties etc. involving 1732 farmers. Improved agricultural practices, soil health, pest and disease management, nutrition, value addition, government schemes etc. were provided to 12740 farmers &rural women. All these efforts by the ICAR-institutes resulted in employment generation, higher yields from the crops and income generation during off season thereby increasing the income levels of the farmers and rural people.